Easyfairs has acquired Pentawards, the most prestigious worldwide competition exclusively dedicated to packaging design in all its forms.
Created in January 2007, Pentawards’ primary mission is to increase awareness of packaging design and those who create it. Its 55 categories are open to all those across the globe who are associated with the creation or marketing of packaging, and are judged by an international jury consisting of 12 highly reputed designers and packaging design directors from major companies –http://www.pentawards.org.
Founders Jean Jacques and Brigitte Evrard will remain involved with the awards, to help direct the strategy and integration. Brigitte said: “We have been very proud to bring the Pentawards to the global packaging industry to celebrate the media of packaging, which is often the unsung hero in the media mix. It’s been an exciting ten years so far, and we are delighted to continue our involvement by working closely with Easyfairs, which is clearly as committed to quality and the packaging marketplace as we are!”.
Pentawards will be operated by Easyfairs UK & Global office, part of Global Top 20 exhibition company Artexis Easyfairs. It complements Easyfairs’ existing global portfolio of packaging events that run across Europe and North America, including Packaging Innovations, Luxury Packaging, Label&Print, Empack, ADF (Aerosol Dispensing Forum) and PCD (Packaging of Perfumery, Cosmetics & Design).
Founders of Pentawards entitled E-Spring as financial advisor to conduct this operation.
Jean-Jacques Evrard said “We are extremely happy about the work achieved by E-Spring. Their deep understanding of our business permits to find the best partner to pursue the mission of Pentawards”